Etqan launches a new initiative for workers in the real estate sector

Ahmed Abdelaziz: Our target to present financial culture for the real estate sector and unite the market’s financial concepts

Basem El-Sherbiny: The workshop is the first initiative for our social role in the real estate market to transfer expertise and knowledge to workers in the real estate market

Etqan for financial and marketing Consultancy, launched a new initiative, the first of its kind, in the Administrative Capital Market, aiming to support and develop the work of real estate companies in the Egyptian market, under the curren challenges and developments in the sector.

Basem El Sherbiny, Etqan CEO, said that “Etqan” seeks to provide every new to the Egyptian real estate market, keep in pace the latest developments in the world and contribute in developing and improving the companies plans that are operating in the market.

He added that the new initiative comes within the framework of the company’s social role, which is free and Non profitable initiative at all, and includes helding a series of specialized workshops for heads of commercial sectors and sales managers working in the real estate sector.

He assured that the Egyptian real estate market is witnessing many changes and developments under the implications of the global economic crisis and the Russian-Ukrainian war, and its impact on the various world economies of the world, and this requires us to take the initiative and take the necessary measures to confront these implications and avoid their effects.

He referred to the fierce competition that dominates the Administrative Capital market, especially in the Downtown, pointing to the launch of about 160 projects in the Downtown district, which reflects the great competitiveness in the market, and forces companies to think in a different way and search for new and unconventional ideas.

For his part, Ahmed Al-Aziz, Etqan’s General Manager and Financial Consultant, said that the initiative is an important step that comes within the company’s endeavors to contribute in developing the performance of real estate companies in the Egyptian market, and to achieve a real addition to the sector, pointing that the initiative includes holding a series of specialized workshops to display the latest financial, marketing, and selling indicators in the market for workers in the real estate sector.

He added that the workshops will discuss a number of topics and files that are related to the workers in the sector tasks, most notably the difference between ROI and ROE, how they are calculated and how they are used, applications of the present value of money “PV”, and benefiting from it in the development of payment systems and making acceleration discounts, how the payment systems appear on the return on the advance and mandatory rent, the difference between NPV and IRR and the way they are calculated.

Etqan contributed in launching more than 27 new projects in the most distinguished areas of the New Administrative Capital, with a sales value exceeds 50 billion pounds, and trained 45 teams in sales and marketing to represent a strong edition for the Egyptian market as a whole.