Valu and Amazon Egypt Strengthen their Collaboration with a Renewed Commercial Agreement Aimed at Providing Customers with Enhanced Seamless Financing Solutions

Valu, the leading financial technology company in Egypt, announced today the renewal of its collaboration with Amazon.eg. This enhanced agreement will expand Valu’s diverse and seamless financing programs, elevating the shopping experience for customers across Egypt. Under this renewed commercial agreement, both Amazon and Valu customers will enjoy exclusive perks, added benefits, and greater flexibility in payment plans. This commitment reflects a shared focus on innovation, delivering increased convenience, value, and a fully integrated shopping experience.

Walid Hassouna, CEO of Valu, commented: “We are thrilled to deepen our collaboration with Amazon Egypt and to offer a progressive, reliable payment experience for shoppers. Valu assists customers in managing their cash flow by allowing them to defer payments on both essential and discretionary purchases, which helps with budgeting more predictably. Through this renewed collaboration, Valu and Amazon aim to provide access, convenient service, and tangible value for their customers.” Hassouna added: “By merging Valu’s reliable value proposition with Amazon’s extensive shopping experience, the collaboration empowers customers through effortless access, personalized savings, and a more streamlined process from registration to checkout.”

Omar Elsahy, General Manager of Amazon Egypt, adds: “With the White Friday sale event approaching, our focus remains on providing customers with more ways to save while enjoying a convenient and trusted shopping experience. Through our work over the years with Valu, we are offering greater flexibility and choice in how customers pay – enabling access to hundreds of thousands of deals and quality products at great value during White Friday. This reflects our ongoing commitment to make shopping on Amazon.eg more convenient, accessible, and customer-centric every day.”